Case studies
The Plant-It Food co.
- Acting Global Marketing Director brought on to reposition and rebrand Irish plant based manufacturer ‘Plant-It’ to realise the global business ambitions in both retail and food service
- Strategic role tasked with building a 3 year business plan to achieve $25m turnover by 2025 working into CCO
- Launched innovative frozen ready meal range into Dunnes, Metro, Sobeys, Central Markets & Mothers in Q2
- Supported on gaining food service listings with Bidfoods, Turtle Bay & Chopsticks
- Leading on key retail conversations with Walmart, Trader Joes, Ocado and JS
- Overseeing a small Marketing & NPD team to build innovation pipeline based on robust consumer research
Impossible Foods
- Strategic in market commercial and marketing lead to launch Impossible foods in to UK & DE
- Launched Impossible Foods in the UK as of 17th May in over 300 restaurants, with over 87 pieces of international press coverage including 46 unique pieces, total marketing reach of over 16m impressions.
- Developing UK strategy and vision to launch Impossible Foods into both Food Service in Q2 FY22 and Retail in Q3 with a range of frozen and chilled lines.
